A conversation with Dr. Simonelli Santi - President of the Italian Chamber of Commerce and Industry for the UK - an experienced opinion on Italian SMEs’ resources for international businesses.
On the Spot
Meet Carlo and Francesca, two young talented Italian entrepreneurs who landed in London to give form to their vision.
Carlo & Francesca's goal is to open a business in the dining/entertainment world in London. Enthusiasm and passion are carrying them forward in the definition of their project, together with the thrill of living life as Londoners. Their initial research has turned to be longer than expected because of the lack of understanding of the business world abroad, the kind of operational easiness one has initially developed only in the home-country. Agencies based in London do have that knowledge, and can act as facilitators and help with management of research, understanding procedures and analysis of markets. The connection with the foreign business setting is essential to integrate your own business. At the same time, business planning in London requires experienced mentoring and guidance for the brand, the instruments a marketing agency can give. Carlo and Francesca acknowledge that in the planning phase information is of absolute importance. Information is the mean for location analysis, cultural analysis and liaising, time-management and problem-solving. The information support that agencies as Italia Excellence can give is part of the formation process of the business in itself. It brings together the Italian business culture with the British approach, it defines investment structure, and it starts a process of brand design proceeding with a meaningful marketing planning that gives identity of the business.