A conversation with Dr. Simonelli Santi - President of the Italian Chamber of Commerce and Industry for the UK

Presidente-Camera-di-Commercio-Italiana-a-LondraLooking at the current Italian economic picture, international growth and exports are the main option for businesses: the strategies to adopt are promotion, logistical planning and resource investment.

The fundamental points of focus need to be commercial function and investment in branding.

Increase of brand image, increase of exports, increase of productivity are related to the capacity to attract consumers’ demand for renewed and evolved products.

With a total of 5 mln Italian enterprises, there are only few as 150.000 that are involved in international exports, with just 10.000 of them having established a significant and continuative export trend.

Next to the names of sectorial business powers such as Ferrero, Luxottica, Barilla, Benetton and Autogrill, or names in the fashion industry, or more names in the automotive industry, there is an immense 90% of Italian companies with less than 15 employees that makes up the national industrial structure. 

Small and medium companies are the engine of Italian growth, lead by the manufacturing sector which generates revenue and occupation. Manufacturing has the added value to be the source of revenue and productivity of all related industries. Manufacturing is the origin of 78% of revenue of Italian export, and it is directly or indirectly linked to 1/3 of the GDP. 

Italian specialization of production is linked to business decisions to focus on product-knowledge (the know-how), product range and outlet. Successful business trends for the SMEs, even with a turnover of less than 7.5 mln euro, show that brand management, foreign markets analysis and commercial dynamicity enhance competitiveness.

Associationism is also a gateway to recover on common competences, suppliers and logistics, and a strategy to satisfy keep up with changes in markets, demands while stabilize contacts of reference.

It is contact with foreign markets that can be the solution to the many gaps in the Italian market demand.